Technology enables a new customer experience and customer experiences are driving continued innovation in technology.  This is spiraling developmental momentum in all global industries but significantly so in marketing – the owner of the consumer experience. With the significant roll that a digital presence now plays in any business’s success, marketing takes a front seat with technology in hand.The dramatic growth in the number of marketing technology solutions underlines the sea change all SMBs are facing in a fast-evolving world of business tools and infrastructure.  Enabled with such technology, SMBs are more efficient, cost-effective and productive.

How are you using technology to create and measure your consumers’ experiences?